Julia Merino

Julia is a creative leader who gets strategy and lives for craft. Her obsession with ideas and execution took her to London, where she spent the past 11 years at AMVBBDO, working alongside some of the industry's most globally recognised talent and shaping campaigns for the world’s biggest brands.

​

From filming urban cowboys in Compton for Guinness to getting Fat Joe to run a marathon in the metaverse for Rexona, Julia's work spans bold storytelling and cultural impact. She’s teamed up with Grammy winners to create documentaries, experiential events, and custom tracks for Bacardi; turned "mother-f*ckers" into “mother-lovers” for Maltesers in a powerful stance against workplace inequality; and even got TENA to design a sex toy for older women.

​

Now back in her hometown of Madrid, Julia is ready to channel over a decade of global experience into creating brave, unmissable work that connects with audiences, both locally and worldwide.