Swizz Beatz
We partnered with hip hop artist and music producer Swizz Beatz to create a track exclusively made up of the sounds of a BACARDÍ bar that would become the driving force of this ASMR-inspired global campaign.
BACARDI
SOUND OF RUM
BACARDÍ's 'Sound of Rum' campaign celebrates the brand's Caribbean heritage, the uniqueness and self expression that characterises it's mixologists and how their love for the brand, their craft and their passion infects it's consumer's to be magnetically, vibrantly and colourfully themselves.
Bacardi
Mixologists
Featuring some of the top BACARDÍ mixologists we captured their cocktail-making tricks in full flow and the sounds that these generated.
Cocktail
Sounds
We created short thumb stopping, cocktail-specific short OLV featuring the specific sounds of each cocktail to create crave appeal at the times and places consumers needed cocktails the most.
Results
This multi-channel campaign featured in most European markets and and the USA and was delivered across TV, Cinema, YouTube, Facebook, Instagram and Snapchat.
