META
SHARE SOMETHING REAL
Only 50% of grandparents get to see their grandchildren more than once a year. So we headed to Bournemouth, one of the UK’s grandparent hotspots to flip that script. Meta's 'Share Something Real' campaign for Portal is all about celebrating the magic of the intergenerational bond between grandparents and their grandkids.
Personal messages
We filled the town with heartwarming personalised messages from grandkids to their grandparents.
Surprise calls from grandkids
And surprised grandparents with spontaneous Portal Calls from their grandkids in unexpected spots, creating unforgettable moments.
The Portal experience
Culminating with an experiential event that invited everyone in Bournemouth to connect with their loved ones through Portal from the comfort of a tiny home
Results
The metathon had the highest engagement in decentraland history with 2.5 hours average game time. And with 800M impressions we started a conversation about inclusivity in the virtual world.
