With more nicotine products than ever - from vapes to Snus and everything in between - quitting has never been more complicated. The triggers are constant, woven into everyday moments, routines, and places. Nicorette’s mission has always been to help people quit for good, but in today’s landscape, it needed to break through in a more powerful way. This campaign set out to do just that, by shining a light on the unexpected, deeply human moments where cravings hit hardest, and offering support where it’s needed most.